Walmart launches store
NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles
Georgia Republicans choose Amy Kremer, organizer of pro
COLUMBUS, Ga. (AP) — Georgia Republicans on Saturday elected to the Republican National Committee a2024-05-22Mark Canha hits grand slam, Kerry Carpenter homers twice in Tigers' 8
DETROIT (AP) — Mark Canha hit a grand slam in a seven-run second inning, Kerry Carpenter homered twi2024-05-22I didn't realise a DEADLY hazard was hiding in the tiles of my new home
A woman was left stunned after making a life-threatening discovering in her first home.Sunny posted2024-05-22Els, Barron tied for Regions Tradition lead at 13
BIRMINGHAM, Ala. (AP) — Doug Barron shot a 6-under 66 for a share of the Regions Tradition lead with2024-05-22Hall of Fame outfielder Ken Griffey Jr. to lead Indianapolis 500 field in Corvette pace car
INDIANAPOLIS (AP) — Hall of Fame outfielder Ken Griffey Jr. will drive the pace car for the 108th ru2024-05-22Man charged with overturning port
MANCHESTER, N.H. (AP) — A New Hampshire man is facing charges after police say he knocked over a por2024-05-22
atest comment